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Montevideo, September 25th 2018 - 03:24 UTC

Monsanto hits back with global campaign: “food is more than just a meal, it's love”

Tuesday, May 19th 2015 - 01:53 UTC
Full article 12 comments
“Discover Monsanto” campaign calls on consumers to “be part of the conversation” and ask about company’s GE seeds and key herbicide products. “Discover Monsanto” campaign calls on consumers to “be part of the conversation” and ask about company’s GE seeds and key herbicide products.
Some US states are mulling mandatory genetically modified labeling laws and advocacy organizations are pressuring regulators to restrict glyphosate use. Some US states are mulling mandatory genetically modified labeling laws and advocacy organizations are pressuring regulators to restrict glyphosate use.
Activists are also organizing a global “March Against Monsanto” for May 23 with events planned in roughly 400 cities throughout the world. Activists are also organizing a global “March Against Monsanto” for May 23 with events planned in roughly 400 cities throughout the world.

As the seed and chemical maker Monsanto woos Swiss agrochemicals firm Syngenta, the US company is also is trying to win over consumers in key international markets, rolling out social media and marketing campaigns.

 Monsanto said it has recently launched interactive consumer-oriented websites in China, France, India, Argentina and Brazil, in addition to a lead site launched for US consumers late last year.

Buying Syngenta, which has rejected a US$45 billion takeover bid from Monsanto, would extend the St. Louis-based company’s geographic reach as well as giving it added diversity in seeds and agrochemicals.

The “Discover Monsanto” campaign encourages consumers to “be part of the conversation,” ask questions and learn about the company’s genetically engineered seeds and its key herbicide products. A corresponding television advertising campaign, under way since November, declares that to Monsanto “food is more than just a meal, it's love.”

The outreach effort comes as the company’s key products face heightened regulatory scrutiny and a consumer backlash on Monsanto's top market, the United States. Some US states are mulling mandatory genetically modified labeling laws and advocacy organizations are pressuring regulators to restrict glyphosate use.

“Our goal is simply to introduce our company to those who may not know us and invite people to engage in a broader conversation about food,” Monsanto spokeswoman Sara Miller said on the launching of the campaign.

Monsanto’s campaign comes as organic, natural food and wellness companies in the United States are pushing anti-Monsanto messaging this month in a “social media march” across Facebook, Twitter, Instagram and other websites.

Activists are also organizing a global “March Against Monsanto” for May 23 with events planned in roughly 400 cities throughout North America, Europe, Asia and elsewhere in the world.

Top Comments

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  • CabezaDura2

    The truth about MGOs.
    It all depends what protein the added genes code for.

    But people do have the right to know what they are consuming. Freedom of choice, even if it’s not based on scientific evidence, after all Halal meat is labeled. Why can’t GMOs be labeled ?? Yeah big companies will lose big money, but how long will the consumer keep on choosing expensive food over GMO produce???

    And yes Syngenta+ Monsanto is far too much and far too big.

    May 19th, 2015 - 02:41 am 0
  • Chicureo

    #1 CD

    Agreed. There have been several cases of GMO contamination here in Chile and Monsanto has acted like a bully in international agriculture.

    May 19th, 2015 - 09:23 am 0
  • yankeeboy

    If not for companies like Monsanto most of the world would be starving. There's nothing wrong with GMO foods, its like being afraid your cell phone is giving you brain cancer. Something is going to kill you. These people should worry more about getting hit by a bus.

    May 19th, 2015 - 10:18 am 0
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