For 500 years Germany’s famous Beer Purity Law has been protecting the country’s beer drinkers from contaminants, chemicals and any other additives that unsavory merchants might have thought of adding. But the law, or Reinheitsgebot, which marked its 500th anniversary last Friday, has been unable to protect the country’s 1,350 brewers and the proud industry from a modern plague: health consciousness.
Brazil president Dilma Rousseff announced Wednesday the government will temporarily shelve a law banning the consumption and sale of beer in stadiums for the duration of the 2014 World Cup.
Alcohol consumption in Latin America is low compared to Europe and the US and averages 5.5 litres of pure alcohol per year per capita, although with marked differences between countries and gender. In Europe consumption is estimated at 13 litres of pure alcohol while in the US the average in 9.8 litres.
Beer must be sold at all venues hosting matches in the 2014 World Cup in Brazil, football's world governing body, Fifa, has insisted. Fifa General Secretary, Jerome Valcke, said the right to sell beer must be enshrined in a World Cup law the Brazilian Congress is considering.
Australian beer giant Foster's has accepted an improved takeover worth 9.9 billion Aus dollars (10.2bn US dollars) from British-based brewer SABMiller, the pair announced on Wednesday.
Moderate drinking of ale and lager can cut the risk of diabetes and high blood pressure and even help people lose weight, doctors say.
The mystery behind the birth of lager beer has been solved. Scientists have successfully traced the origin of the popular alcoholic beverage to a type of yeast, believed to have travelled 11,000 kilometres from Patagonia, (Argentina) to Bavaria 500 years ago.
A Mexican brewery has launched the first beer targeted to the gay community with a slight honey flavour and with plans to market the product in Mexico, Colombia and Japan among other interested countries.