Demand for international tourism remained strong during the Northern Hemisphere summer peak season. International tourist arrivals in July and August totaled over 300 million for the first time ever according to the latest UNWTO World Tourism Barometer. Many destinations reported double-digit growth, in particular in the Mediterranean.
International tourist arrivals grew by over 4% in 2011 to 980 million, according to the latest UN World Tourism Organization World Tourism Barometer. By region Europe was the best performer having increased 6% while the sub-region of South America topped the ranking with 10%.