Plans have been unveiled for the second International Scotch Day – a worldwide celebration of all things Scotch whisky – on Thursday, 8 February this year. As part of the festivities, world-leading Scotch whisky producer Diageo will open up its Archive at Menstrie, near Alloa – a liquid library of more than 5,000 bottles and claimed as the biggest of its kind in the world.
A new scheme has been launched to protect the Scotch whisky industry from fake or sub-standard products. The Spirit Drinks Verification Scheme has been set up by the UK government to help consumers identify genuine UK-made products.
Emerging markets helped boost Scotch whisky exports by 22% in the first half of this year, according to new figures. The Scotch Whisky Association (SWA) said global shipments between January and June reached £1.8bn, up from £1.47bn achieved during the same period in 2010.