MercoPress, en Español

Montevideo, March 28th 2024 - 10:13 UTC

Tag: Supermac

  • Thursday, January 17th 2019 - 09:01 UTC

    McDonald's defeated by Irish rival over the rights to the “Big Mac” name

    McDonald's first took issue with the brand in 2017 after Supermac's tried to get permission to open stores in Great Britain and Europe

    McDonald's has been defeated in a trademark dispute over its rights to the “Big Mac” name brought by a tiny Irish rival called Supermac's. The European Union Intellectual Property Office, EUPO, ruled that McDonald's did not have the exclusive right to “Big Mac” trademark in Europe, after McDonald's tried to use it to stop the Irish chain from expanding into Europe.