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Montevideo, November 27th 2022 - 05:13 UTC

 

 

Kylie Minogue invites Brits “to turn off the news and kick off your shoes” and come to Australia

Friday, December 27th 2019 - 09:10 UTC
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Britain, which is responsible for the fourth largest number of tourists to Australia, has had a tumultuous political year with deep rancor over Brexit Britain, which is responsible for the fourth largest number of tourists to Australia, has had a tumultuous political year with deep rancor over Brexit

Australian popstar Kylie Minogue has invited weary Britons to forget politics and “call on your friends in Australia” in a tourism campaign launched in Britain on Christmas Day.

Britain, which is responsible for the fourth largest number of tourists to Australia, has had a tumultuous political year with deep rancor over Brexit and its first December election in almost a century.

“We can turn off the news, you can kick off your shoes,” Minogue sings in the advertisement.

It first aired just ahead of the Queen Elizabeth's Christmas address and is part of a new A$15 million (US$10 million) Tourism Australia campaign - the largest investment the organization has made in Britain in more than a decade.

Minogue is joined in the campaign, called “Matesong”, by several fellow Australian celebrities who are well known in Britain, including comedian Adam Hills and former cricketer Shane Warne.

While not referring directly to Brexit, the advertisement mentions a “tough and confusing” year, with Hills saying “negotiating tricky trade deals is a shocker”, and Minogue suggesting a cute quokka is good distraction.

The ad shows beautiful Australian beaches and stunning scenery, a sharp contrast to pictures appearing in news bulletins around the world this month of ferocious bushfires sweeping parts of Australia.

The country has been gripped by severe drought and a bushfire season that has been both earlier and more intense than usual.

There is no immediate data available on whether the fires, which have devastated wildlife in some areas, have been putting off tourists.

Categories: Politics, Tourism, International.

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