British Prime Minister Boris Johnson Monday called on all foreign tourists to visit the country as testing and quarantine restrictions will end shortly for fully vaccinated visitors.
The UK is ready to welcome tourists from around the globe for Her Majesty The Queen’s Platinum Jubilee, the Birmingham 2022 Commonwealth Games, and other top-notch events.
Johnson's remarks came ahead of a new VisitBritain £10 million international marketing campaign. Thanks to the phenomenal success of our booster campaign and the extraordinary efforts of the public, the UK is officially one of the most open countries in Europe and ready to welcome visitors from across the globe, Johnson said.
The UK is home to thousands of world-class attractions, unbeatable hospitality, and incredible history and culture. 2022 also promises a host of unmissable events – from Her Majesty’s Jubilee to the Commonwealth Games, he added.
Culture Secretary Nadine Dorries also pointed out that There is huge pent up demand from international tourists to visit the UK and my message is clear: our brilliant tourism, hospitality, and leisure businesses are ready and waiting to welcome people back because 2022 is set to be a blockbuster year with an unmissable opportunity to see world-class sports in the Commonwealth Games, culture and creativity through the Unboxed events and royal pageantry as we mark the Queen’s 70-year reign.
Transport Secretary Grant Shapps added We made the right calls at the right time and thanks to our vaccine and booster rollout it's paying off – allowing us to safely remove nearly all COVID-19 travel restrictions for vaccinated travelers. He also highlighted the fact that we already have one of the most open economies in Europe with the least restrictions, and because of these changes we now have a travel sector to match it.
This final step in our stable and safe full return to international travel is a major boost for UK tourism, setting Britain free ahead of the crucial half term and spring holiday season, Shapps went on.
VisitBritain’s multi-million-pound campaign will spotlight cities across the UK including London, Edinburgh, and Cardiff which have been hit hard by the lack of international visitors. The Government's initiative also seeks to encourage visitors to see another side of Britain promoting new and exciting experiences such as kayaking on London’s iconic River Thames, Edinburgh’s famous Fringe Festival, and sampling some of the world’s finest gins at Cardiff Distillery.
We know there is pent-up demand for travel and our priority is to build back demand for Britain and visitor spending as quickly as possible, competing hard for international visitors who contribute billions to our economy, VisitBritain CEO Sally Balcombe said.
As well as messages of welcome and reassurance, we’re shining the spotlight on our vibrant and diverse cities. Telling the stories of our renowned heritage with a modern twist, our buzzing contemporary culture, and innovative food and drink scene, we are showing that Britain is packed full of fresh and exciting experiences to come and see today, she added.
This year’s landmark events, set to be global tourism draws, also present exciting and timely opportunities to highlight once-in-a-lifetime experiences that visitors can only have here, and to promote our welcome and creativity to the world, she went on.
VisitBritain’s campaign will build on the government’s ambitious Tourism Recovery Plan published in June 2021 which aims to get domestic and international tourism back to pre-pandemic levels a year faster than independent forecasts predict. The government has backed tourism, hospitality, and leisure organizations through the pandemic with more than £37 billion in funding and support. This includes the ongoing cut to VAT, furlough, and 100 percent business rates relief for leisure, retail and hospitality businesses which have saved thousands of jobs and prevented many business closures.
The Coronavirus Job Retention Scheme at its peak supported 87 percent of hospitality and entertainment businesses and a UK-wide VAT cut for the tourism sectors from 20 percent to 5 percent was in place until September 2021. It will remain at 12.5 percent until the end of March 2022 to provide ongoing support for businesses.