Falkland Islands Tourist Board Facebook page reaches 1,600 fans
The official Facebook page for the Falkland Islands has attracted over 1,600 fans in its first five months.
The page was launched in September 2009 by the Falkland Islands Tourist Board, and aims to increase awareness of the Falklands as a holiday destination by getting people to talk about their love for the islands.
“Our target was to attract 500 members in our first 6 months, so we are absolutely delighted with the results” said Jake Downing, General Manager of the Falkland Islands Tourist Board.
Fifteen percent of the fans are based in the Falkland Islands and the remaining 85% are from 19 other countries around the world, the most common locations being the UK and the USA.
The page has generated some enthusiastic discussions and debates such as which is the islands’ best pub and who the most memorable characters are. It also serves as a place where prospective visitors can request advice and information, as well as being a place for people to share their photos and their memories about the islands.
“It’s wonderful to see so many people talking about the Falklands in such a positive and proud way. As word of mouth and personal recommendations are so important for people choosing their holiday destinations, you couldn’t really ask for more”, said Mr Downing. “The fans are essentially becoming ‘walking brochures’ for us”.
One of the tourist board’s objectives was to showcase the Falkland Islands to an audience from around the world by allowing fans to publish their photos. To date this has certainly been one of the page’s great achievements, with an impressive level of photo sharing by the fans.
“The opportunities we have for marketing the Falkland Islands are changing fast and in today’s economic climate it is vital that we continue to look at new and exciting ways to promote the islands,” said Mr Downing. “The Facebook page has been a great success because it has given us the chance to encourage word-of-mouth promotion of the Falkland Islands at very little cost.”
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please someone tell mr.facebook that his work is to develop turist industry and not collecting fans in facebook.
1600 fans in facebook???? jajajaj....someone tell this guy that TdF receives every year 1 millon turists and 100 millon dollars.
thats no comparison grease ball. jajajajajajajajjajajajajajajajajajajajaja
dickhead???? I think you like eating the first half of that word.
“Falkland Islands Tourist Board Facebook page” is supposed to attract people for everywhere around the world, not islanders idiot!
It also demonstrates that Argentines cannot even be remotely trusted to respect the islanders' rights, or anything else for that matter.
What they do is to make a cast iron case for continued European protection for Falkland Islanders.
Do carry on with the insults chaps, you're doing a sterling propaganda job....for self determination.
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