Sunday, June 24th 2012 - 02:43 UTC

Germany’s Bild newspaper becomes 60 and celebrates with 41m circulation

Germany's best-selling newspaper was given away free to almost all of the country's 41 million households on Saturday in a controversial celebration of the daily's 60th anniversary that set a world record for largest circulation.

The tabloid-style daily feared and respected for its massive influence in Germany

Bild newspaper - a tabloid-style daily feared and respected for its massive influence in Germany but also known for its hard-hitting campaigns and photos of nude women - sent 41 million copies to all but 200,000 postal addresses of people who expressly requested not to receive Saturday's newspaper.

“Free Bild for everyone!” wrote the daily in two-inch high letters on page one above an open letter from editor in chief Kai Dieckmann. “Bild is celebrating its 60th birthday today. And this newspaper is a birthday present for you,” he wrote.

Bild said Guinness World Records in Germany has certified the print run as “the largest circulation for the free special edition of a newspaper”.

Bild, which likes to pride itself for having its finger on the pulse of what makes ordinary Germans tick, normally costs 70 US cents per issue.

Critics of the newspaper organised a boycott of the free delivery and about 200,000 people filled out forms requested they not receive the Saturday edition. Bild said that represented 0.6% of German households.

According to media reports, Bild had a daily circulation in the 1980s of 5 million before falling to about 3 million now.
 

1 comment Feed

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1 Self Determination (#) Jun 24th, 2012 - 08:55 am Report abuse
All newspaper circulation is falling with free internet news access.41m potential customers is something to bild on.

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