Chivilcoy first place in the country to prohibit government agencies to sponsor these events and discourage potential private organizers
The Argentine city of Chivilcoy in the province of Buenos Aires became the first in the country to ban beauty pageants from the local festivities organised by the City Hall on the grounds that those contests reinforce the idea that women are to be valued and rewarded exclusively for their looks based on stereotypes that are a sexist and discriminatory practice.
The new ordinance prohibits all City Hall-sponsored beauty pageants and sets for the local authorities to carry out activities of concientization and sensitivization to discourage potential private organizers from holding similar events which could lead to gender violence and
The by-law also mandates that the contest usually held during the celebrations of the anniversary of the foundation of Chivilcoy be replaced with a prize for people between the ages of 15 and 30 who have individually or colectively stood out in activities of solidarity aimed at improving the quality of life either in urban or rural parts of the county during the previous year.
Mayor Dario Speranza, of President Cristina Fernandez de Kirchner's FPV ruling party, has long expressed his support to the bill for a city 100 miles west of Buenos Aires, down Road 5. The initiative was voted for by 12 of the 17 members of council present.