First shipment of New Zealand lamb to Brazil, a market of “great potential”
New Zealand's first branded lamb shipment to Brazil is scheduled to arrive at the port of Santos in the middle of next month and be available at 120 stores in Sao Paulo and to diners in restaurants and hotels throughout the country.
Alliance Group meat-processing company was one of the first New Zealand companies to obtain market approval to export to Brazil. The initial shipment is 13 tons and volumes are set to increase.
Brazilians consume about 115.000 metric tons of sheep meat each year; 81,000 metric tons is grown locally and the remainder mainly slaughtered and imported from neighbouring Uruguay.
Brazil had the ability to provide Alliance Group with “significant returns”, chief executive Grant Cuff said in a statement.
“With its growing population and an emerging middle class, Brazil shows great potential for New Zealand lamb. Recent reports suggest Brazil's middle class comprises more than half of the country's population,” he said.
The lamb, sourced from Southland farms and processed at the company's Lorneville plant, near Invercargill, will be distributed by Alliance Group's in-market partner Wessel.
The shipment includes boneless loins, French racks, bone-in leg, tenderloins and semi-boned shoulder.
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Why buy from Falklands or NZ when they could buy from mercusur partner Argentina?
Oh that's right NZ lamb is a branded **quality** product....
Surely that can't be right? Brazil experts, your thoughts?
#2 Mainly because Cameron and the oilmen's current agressive policies seem set on isolating the Falklands from the rest of their continent...
@ 4 British_Kirchnerist: Middle class was 54% of the country in 2011 according to ‘Observador Brasil 2012,’ published by Cetelem BGN, part of the BNP Paribas group, in partnership with Ipsos Publics Affairs.
riotimesonline.com/brazil-news/rio-business/middle-class-growth-in-brazil/#
@ 5 DeMouraBR: As you can see by the article I mentioned above it's not a lie what the government says or using a suspect point of view to make things look better. A private foreign bank has made a similar survey and the result was the same. So Brazil is not lying to its population like you're saying Argentina does.
I never said it was a lie. I said that the standards for this kind of research in Brazil are confused, as you can see in the changes of the evaluation from the IBGE on the last 10 years. Also the majority of this kind of change are in majority to lower the requisites to fullfill the middle-class condition. So i ensure you that this statement is widely overrated when they are trying to put Brazil (mid income country) as a middle-class territory. This remember me a statement made by ou last president about how many more people now can eat yogurt.
Areas of the country where there are big populations of Arab origin, such as Sao Paulo, can do good trade in sheep meat.
Haraam (non-halal) slaughter might be a problem for this NZ trade.
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