First shipment of New Zealand lamb to Brazil, a market of “great potential”

Saturday, August 18th 2012 - 05:39 UTC

Full article 10 comments

New Zealand's first branded lamb shipment to Brazil is scheduled to arrive at the port of Santos in the middle of next month and be available at 120 stores in Sao Paulo and to diners in restaurants and hotels throughout the country. Read full article

Comments

Disclaimer & comment rules

Englander
New Zealand lamb is the best lamb in the world.
Aug 18th, 2012 - 05:38 pm - Link - Report abuse 0
-+
aussie sunshine
why buy all the way from new Zealand when they could have bought from the Falklands
Aug 18th, 2012 - 11:50 pm - Link - Report abuse 0
-+
Frank
Maybe the Falklanders are flat out satisfying their existing customers.
Why buy from Falklands or NZ when they could buy from mercusur partner Argentina?
Oh that's right NZ lamb is a branded **quality** product....
Aug 19th, 2012 - 12:49 am - Link - Report abuse 0
-+
British_Kirchnerist
“Recent reports suggest Brazil's middle class comprises more than half of the country's population,” he said”

Surely that can't be right? Brazil experts, your thoughts?

#2 Mainly because Cameron and the oilmen's current agressive policies seem set on isolating the Falklands from the rest of their continent...
Aug 19th, 2012 - 05:56 pm - Link - Report abuse 0
-+
DeMouraBR
This calculation is widely overrated. The points to evaluate the social condition here in Brazil are very confused, for example, mainly they mark as middle-class people by what they own in their house, like tv , air refrigerator, etc. Other point is that the income that now comprises “middle-class” is low. It's like the argentinian government do with inflation, it's all about politics, or marketing.
Aug 19th, 2012 - 07:07 pm - Link - Report abuse 0
-+
Sergio Vega
From arrival of Lula and on the statistic are not real on that topic.....because they only wants to conform people with populism....if you low the stick all people can jump it....the important thing is to improve the real life level not the statistic....
Aug 19th, 2012 - 09:09 pm - Link - Report abuse 0
-+
LatAm
In Rio we have fantastic quality fresh young lamb leg that is raised in Brazil. Lately it goes for R$28/kilo at Pao de Acucar which I see as an arbitrage vs. a lot of inferior beef cuts that are more expensive. But lamb is not widely available, especially fresh, because Brazilians love their beef, pork and chicken. I don't see lamb catching on with the middle class for a long time. Importing from NZ will be expensive and I wonder if Brazilians will value it.
Aug 20th, 2012 - 02:26 pm - Link - Report abuse 0
-+
Fred
@ 2 aussie sunshine: Kiwis are more efficient on lamb, they can do better lamb with lower cost. Also as far as I know Falklanders don't raise lamb in large number. Falklanders are good on fishing.

@ 4 British_Kirchnerist: Middle class was 54% of the country in 2011 according to ‘Observador Brasil 2012,’ published by Cetelem BGN, part of the BNP Paribas group, in partnership with Ipsos Publics Affairs.

http://riotimesonline.com/brazil-news/rio-business/middle-class-growth-in-brazil/#

@ 5 DeMouraBR: As you can see by the article I mentioned above it's not a lie what the government says or using a suspect point of view to make things look better. A private foreign bank has made a similar survey and the result was the same. So Brazil is not lying to its population like you're saying Argentina does.
Aug 21st, 2012 - 08:13 pm - Link - Report abuse 0
-+
DeMouraBR
#8
I never said it was a lie. I said that the standards for this kind of research in Brazil are confused, as you can see in the changes of the evaluation from the IBGE on the last 10 years. Also the majority of this kind of change are in majority to lower the requisites to fullfill the middle-class condition. So i ensure you that this statement is widely overrated when they are trying to put Brazil (mid income country) as a middle-class territory. This remember me a statement made by ou last president about how many more people now can eat yogurt.
Aug 21st, 2012 - 10:21 pm - Link - Report abuse 0
-+
GeoffWard2
Many parts of Brasil 'do not like' mutton/lamb. It has a 'strong' taste.
Areas of the country where there are big populations of Arab origin, such as Sao Paulo, can do good trade in sheep meat.
Haraam (non-halal) slaughter might be a problem for this NZ trade.
Aug 22nd, 2012 - 04:40 pm - Link - Report abuse 0
-+

Commenting for this story is now closed.
If you have a Facebook account, become a fan and comment on our Facebook Page!