MercoPress. South Atlantic News Agency

Enticing holidaymakers to the Falklands

THE Tourist Board's new ?generic' brochure used to promote the Falklands overseas is now being distributed.

The Falkland Islands...the Natural Choice features stunning images of the Islands' wildlife, landscapes and lifestyle.

The Tourist Board first used this brochure at Birdfair in August where it had a fantastic response from both the trade and the public.

Director of Tourism, Connie Stevens, reported: "The tour operators particularly liked the clean, uncluttered front cover, which they said stands out brilliantly amidst the run-of-the-mill blue skies and yellow beaches travel brochures.

"They also loved the stunning photographs in the inside pages and the fact that it demonstrates so well that the Falklands is about so very much more than ?just' penguins. At Birdfair, the general publics were knocked out by the brochure and its contents."

A new tour operator to the Falklands is using the brochure internally when promoting the Falklands and are delighted with it, Connie said, as it is used as a reference point by their tele-sales team to sell the benefits of the Falkland Islands.

"We are currently working on a new web site and this brochure, along with other material, will be available from the new site in a pdf format, thus enabling us to get the information into the hands of a wider audience, more quickly."

She added that Keene, the government's UK public relations agency are "delighted" with the brochure and are using it to promote the Falklands to the UK media, "...to help raise our profile as a premier destination."

The publication features photography by winners of the Tourist Board's photography competition and by professional photographers Andy Rouse and Ian and Georgina Strange.

It also includes the Tourist Board's new web address on it, described by Connie as "more internationally friendly" - www.visitorfalklands.comIt is hoped the new site will go live in the New Year. (PN)