During a month and in the framework of the program Chilean Weeks in Europe, 30 cabs are circulating London with publicity on Chile and Chilean products under the motto Chile All Ways Surprising.
The campaign Image Country is coordinated by Chile's export promotion office together with other government offices and private sector exporters. Both inside and outside the cabs publicity on Chile and Chilean produce is amply displayed with pictures of different sceneries and Chilean cuisine and hand crafts. All the publicity is referred to the web site www.chileinfo.com and the "Chile All Ways Surprising" campaign.
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