MercoPress. South Atlantic News Agency

Hollywood celebrates: China looses appeal of WTO ruling on US films and books

China allows only 20 US movies into the country every year

The World Trade Organization has upheld a ruling that China is illegally restricting US imports of music, films and books. The decision, issued Monday in Geneva, could force China to liberalize imports of media in the next year or face sanctions.

China forces creators of DVDs, books, films and music to route their products through state-owned companies. Complaints against the practice had been raised by the trade associations representing record labels such as EMI and Sony Music Entertainment, publishers such as McGraw Hill and Simon & Schuster and a group of Hollywood studios.

In August, the WTO ruled the Chinese government must stop forcing US artists and production companies to use state-controlled distributors and allow foreign companies to sell online music.

In September, China appealed the ruling on the grounds it was defending its “public morals.”

The WTO appeals body agreed that Beijing may review foreign goods for objectionable content, but it added that the current distribution restrictions were not “necessary” to protect public morals.

Its decision could open the door for companies such as Apple's iTunes, which has not been able to sell directly to the Chinese market.

China must bring its practices in line with international trade law in the coming year, the WTO ruled.

China allows only 20 US movies into the country every year through its state-owned movie distributor. The WTO did not directly address this quota, but said China Film “can no longer be the monopoly importer.”

The runaway success in China of this year's Transformers: Revenge of the Fallen and Michael Jackson's This Is It have somewhat mollified Hollywood and the studios are also moving into the Chinese market by investing in co-productions with Chinese moviemakers.