MercoPress, en Español

Montevideo, February 1st 2023 - 13:30 UTC



Mexico produces first “artisan honey-ales” directed to the gay-lesbian market

Wednesday, February 2nd 2011 - 16:35 UTC
Full article 6 comments
Purple Hand and Salamandra, iconic brands for the LGBT community Purple Hand and Salamandra, iconic brands for the LGBT community

A Mexican brewery has launched the first beer targeted to the gay community with a slight honey flavour and with plans to market the product in Mexico, Colombia and Japan among other interested countries.

The small brewery Minerva, based in Jalisco is producing Salamandra and Purple Hand “Artisan Honey-Ales” described as brewed with 100% organic honey and malt that appeals to the taste of the LGBT community.

“We’re out in the market with great respect with the idea of offering a product directed to the gay-lesbian community that has been ignored for too long but is important and very demanding”, said Dario Rodriguez Wyler commercial manager for distributors Bodega 12.

The two beers are already available in some bars and restaurants in Guadalajara, Mexico City and the resorts of Puerto Vallarta and Los Cabos.

According to sources, the name of the beers Purple Hand Beer and Salamandra are closely linked to icons and colours of the lesbian, gay, bisexual and transgender (LGBT) community.

“Purple Hand” is a reference and homage of sorts to the night of Halloween, 1969, when sixty members of the Gay Liberation Front and the Society for Individual Rights protested in front of the San Francisco's Examiner in response to a series of news articles disparaging LGBT people in San Francisco's gay bars and clubs.

Since launching the brands, Minerva has received purchase requests from US, Argentina, Ecuador, Chile, Colombia and Japan.

The label on the beer bottles is designed so that it can be unglued and worn as a symbol of gay-lesbian pride, said Rodriguez Wyler.

The brewery is also preparing to open a “Purple hand” bar and an artisan’s micro brewery, as well as expanding in coming months the arch of alcoholic drinks for the LGBT community including a strawberry flavoured beer and a line of wines.

Guadalajara concentrates several small breweries, mostly artisan which elaborates products with appealing names.

In recent months there have been beers dedicated to Argentina’s former football star Maradona and to Mexico revolutionary hero, Emiliano Zapata.

“This segment of the market is less than 5% so there is ample space to keep advancing”, said Rodriguez Wyler.


Categories: Economy, Latin America.

Top Comments

Disclaimer & comment rules
  • JoseAngeldeMonterrey

    They are also planning to export these beers, but course, not to Iran, because according to Mr. Mahmoud Ahmadinejad, there are no gays in that country. Another business opportunity lost!

    Feb 02nd, 2011 - 06:00 pm 0
  • NicoDin

    I hope Briton, Typhoon, Justin, FreDMex & company don’t read this article else Mexico we will not be able to export a single bottle to anywhere after they place their order.

    Feb 03rd, 2011 - 09:30 am 0
  • WestisBest

    I'll bet there's already an agency in BA.

    Feb 03rd, 2011 - 04:04 pm 0
Read all comments

Commenting for this story is now closed.
If you have a Facebook account, become a fan and comment on our Facebook Page!