MercoPress. South Atlantic News Agency

Peugeot-Citroen marks two production milestones in Argentina and Brazil

The one millionth car rolls out from the Palomar plant in Argentina

France’s PSA Peugeot Citroen recently marked two production milestones in Latin America. Production of the one-millionth vehicle at the Palomar plant in Argentina coincided with production of the one-millionth engine at the company’s Porto Real plant in the State of Rio de Janeiro, Brazil.

The Palomar plant specializes in mid-sized models, while Porto Real builds compacts and engines.

PSA’s vehicle sales in Latin America jumped 27% last year and are off to a good start this year, with market share in the January-March period increasing from 5.3% to 6%. By 2015, PSA aims to increase in market share to 7%, according to a release from the French corporation.

Last year, the OEM announced a €700m investment plan across Brazil and Argentina. It is implementing a new purchasing strategy and reducing the number of platforms. Over the next four years it will introduce eight new models.

PSA said that “2010 therefore marked the beginning of a new sales dynamics in Latin America, with the launch of the Peugeot Hoggar pick-up, the Peugeot 408 and the Citroën C3 Aircross”.