MercoPress. South Atlantic News Agency

Brazil’s oil giant Petrobras the most valuable brand in Latin America

Globally Petrobras ranks 61st among the top hundred

Brazil’s oil and gas corporation Petrobras was ranked first in a new listing of the most valuable brands in Latin America, with an estimated brand value of 13.4 billion US dollars.

The Brazilian giant was followed by Mexican mobile firm Telcel with a brand value of 11.55 billion dollars, and Brazilian bank Itau with a brand value of 9.6 billion U.S. dollars, according to the listing released Monday by US-based brand research firm Millward Brown.

Brazilian firms account for six of the eight top Latin American brands in the listing, including Bradesco Bank, cosmetics company Natura, as well as beer makers Skol and Brahma.

Globally, the Petrobras brand value jumped 39% in 2010, making the 61st place on the list of top 100 brands, (climbing 12 positions over last year) while Banks Itau and Bradesco ranked 90th and 98th, respectively.

This is the thirteenth annual Millward Brown survey which is based on interviews involving 2 million consumers in 30 different countries.