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Hyundai plans to produce 150.00 vehicles at its first plant in Brazil

Friday, June 3rd 2011 - 12:43 UTC
Full article 6 comments

Hyundai Motor Company, South Korea’s largest automaker is constructing its seventh overseas plant in Piracicaba, Sao Paulo state, Brazil to actively respond to soaring demand in one of the world’s fastest growing markets and to bring its manufacturing presence in so-called BRIC countries full circle. Read full article

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  • GeoffWard

    And so, as the opportunity to create a home *Brasilian* car industry withdraws even further over the South American horizon . . . .
    we welcome, once again, the injection of overseas high tech.

    With so much foreign high-tech showing Brasilians the current state of the art on our own turf, surely there are enough entrepreneural Brasilians to approach Government and BNDES with a proposal for a home-grown car industry.

    . . . . Now, or never . . . .

    Jun 04th, 2011 - 03:35 pm - Link - Report abuse 0
  • Forgetit87

    Eike Batista said once he intended to create a brand of electric cars. There are also a number of small BR enterprises that produce cars, for example, the Tecnologia Automotiva Catarinense. The only way for them to mass produce cars, however, would be if the govt intervened in the markets to support national enterprises only. That's the way China managed to create its own car brands: by establishing market reserves and by forcing foreign enterprises to transfer technology to Chinese companies. Would you like to see that, GeoffW? Or would you say, as you did when the govt started to “meddle” in Vale's board of directors, that the govt shouldn't force companies to do something that harms the interests of shareholders?

    Jun 04th, 2011 - 07:49 pm - Link - Report abuse 0
  • GeoffWard

    Yes, and Eric DeLaurean said once he intended to create a brand of car with wings. Well, it never made it (back) to the future.

    Seriously, I have given my position on this topic and you know it well.
    My last comment on the matter advocated the Malaysian route to developing a home car industry.

    But the best Irish advice is - “Well, I'd start twenty years ago.”

    Failing that, emulate the Chinese route to design, machine tooling, build, sales etc.

    The models for 'small' countries to succeed off the backs of ealier successful nations - short-circuiting the 'darwinian evolution' of building car industries from scratch by using the Chinese approach - are there for all to see.

    It would be really sad if Brasil was the only BRICS that didn't successfully make the leap-forward.
    If this is not what BNDES is for, then I don't know what it is for.

    Jun 05th, 2011 - 12:00 am - Link - Report abuse 0
  • Ewald

    I am sure the title should say “ 150,000 vehicles”, unless they plan to produce 150.00 and no one more.

    Jun 05th, 2011 - 12:17 am - Link - Report abuse 0
  • Forgetit87

    Oh, look at yourself, Geoff, all self-important. If I didn't know you better, I'd have believed that you do know what you're talking about. :)

    “and Eric DeLaurean said once he intended to create a brand of car with wings.”

    Before I told you of the project, I bet you had no idea of Batista's intentions. But here you are already claiming it a failure, an impossibility. Talking out of your ass to have an excuse to bash “your” nation: typical of you.

    “I have given my position on this topic and you know it well.
    My last comment on the matter advocated the Malaysian route to developing a home car industry.”

    I don't know what your position is, that's why I asked you. The path China chose to walk, that of absorbing foreign technology instead of “reinventing the wheel” and enforcing market reserves to benefit national production, isn't something an anti-nationalist liberal such as yourself would have approved of. That's why I'm curious as to what you have in mind, even though I doubt it's anything plausible; you seldom say anything noteworthy. I hope you didn't mean this “Malaysian” (?) strategy: “there are enough entrepreneural Brasilians to approach Government and BNDES with a proposal for a home-grown car industry.” How clever, how creative, how insightful! Just go ask the government for money to build the industry! Now it's all figured! Dilma should've made you her Industry Minister, Geoff. :) I think no one would have thought of it before! Of course, having “entrepreneural Brasilians” borrowing from the govt is way more plausible a plan - not to say specific and well-defined! - than having the man with the deepest pockets in the country involved in the project with perhaps some government support and partnership with BR bus and military vehicles industries.

    Jun 05th, 2011 - 02:42 am - Link - Report abuse 0
  • GeoffWard

    #5
    You do seem to have 'facts', but no opinion of your own.

    We are, I believe, interested in your personal 'proposals' for Brasil's route to sucess on the world scale via the vehicle industry.
    OK, they may be impractical, but at least we would know that you do have opinions.

    Jun 05th, 2011 - 12:41 pm - Link - Report abuse 0

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