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Montevideo, May 30th 2023 - 07:26 UTC



Rousseff's supporters fit the most with the profile of the average Brazil voter

Monday, March 10th 2014 - 21:43 UTC
Full article 17 comments
This helps to understand the strong support for the Brazilian president in her re-election bid next October This helps to understand the strong support for the Brazilian president in her re-election bid next October

The average Brazilian voter for this coming October presidential election is between 25 and 34 years old, has on average a high school education and a low monthly family income, equivalent to 618 US dollars. He lives in the Southeast region of the vast country, in a small town with fewer than 50,000 inhabitants.

 Candidates who manage to convince the average voter are very likely to reach their objective and currently President Dilma Rousseff, the Workers' party, PT, candidate for reelection, comes the closest to this average voter profile aspirations.

That helps to explain why Dilma leads in vote intention, with 47% in the most likely scenario, which is enough to win in the first round. This conclusion was drawn from data surveyed by pollster Datafolha on February 19 and 20, with a two percentage points margin of error. The survey polled 2,614 people nationwide.

The data show each candidate's strengths and weaknesses. “It's a map to let them know where they should attack and what they should protect,” says Datafolha's general director, Mauro Paulino.

Rousseff is the only candidate whose majority of voters (51%) has a monthly income of less than Reales 1,448 (US$ 618), the lowest segment and the most numerous.

Another characteristic of her voters is the lack of schooling: 44% attended elementary school and 44% high school - the figures are similar to those of the average Brazilian.

However the only strong dissonant characteristic is regional. Rousseff voters are concentrated in Brazil's Northeast and are fewer in the Southeast.

At the other end of the political arch are the voters of former cabinet minister Marina Silva (PSB), and, in some segments, those of Senator Aécio Neves (PSDB). Nearly 30% of Silva's supporters and prepared to vote for her, have a college education (Rousseff's is only 12%). And most of Silva's electors live in cities with more than 500,000 inhabitants.

Senator Neves's voters are mainly men, (57%), live in the Southeast (57%) and have a higher income, which suggests a possible repeat of the class division that occurred in 2006 and 2010.

The supporters of presidential hopeful and Pernambuco Governor Eduardo Campos (PSB), are also mainly in the Northeast and in medium-sized cities, between 50,000 and 200,000 inhabitants.

Categories: Politics, Brazil, Latin America.

Top Comments

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  • Brasileiro

    Dilma 2014
    Lula 2018
    Lula 2022
    Jack Baunilha 2199

    Mar 10th, 2014 - 10:06 pm 0
  • yankeeboy

    Poor and Dumb
    No wonder they keep electing Marxist Monkeys

    Mar 10th, 2014 - 10:38 pm 0
  • GringaBrazilien

    Delighted to see Rousseff in the lead - the only party, in my living memory, that has actually managed to bridge the gap between rich and poor in my country.
    And nope, I am not your average Worker's Party voter, quite the opposite - from the elite (sorry, not my fault), but I can't help but notice how much Brazil has improved in the past decade.
    To the Elections, via the World Cup!
    2014 - What a year...

    Mar 10th, 2014 - 10:49 pm 0
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