BLOOMBERG – Google has agreed to pay €220 million and end anti-competitive practices, to settle a French antitrust probe over its abuse of power in online advertising. The French Competition Authority said Google has been unfairly sending business to its advertising server and its online ad auction house, to the detriment of rivals. In addition to the fine, Google promised to remedy the situation by improving the interoperability of its Google Ad Manager services for third parties.
Canada is following Australia and vowed on Thursday to make Facebook Inc pay for news content, seeking allies in the media battle with tech giants and pledging not to back down if the social media platform shuts off the country's news.
Consumer giant Unilever, home to brands including Ben and Jerry's and Marmite, said on Friday it will stop advertising on Facebook, Twitter and Instagram in the US until the end of 2020 due to the polarized election period there.
Twitter announced on Wednesday it would ban political advertising globally on its platform, responding to growing criticism over misinformation from politicians on social media.