Tag: Chinese beef

• Monday, May 6th 2024 - 20:24 UTC

  Rich Chinese beef consumers are becoming more aware of traceability and Amazon deforestation

  

  A survey conducted in Beijing and Shanghai between two renowned academic groups in China and Brazil, revealed that some Chinese consumers are willing to pay more for beef, provided it is not linked to deforestation in the Amazon and have a budding interest in traceability.