Tag: McDonald

• Wednesday, July 29th 2020 - 07:30 UTC

  McDonald's focusing on affordability marketing and considering return of a one dollar combo promotion

  

  The coronavirus pandemic took a bite out of McDonald's profits and the Big Mac maker said on Tuesday it plans to focus on affordability in upcoming marketing campaigns, as US consumer surveys reveal mounting recession fears. But while there is still a lot of uncertainty because of COVID-19, executives expect the second quarter to be the low mark for the year.