Tag: microtargeting

• Friday, November 22nd 2019 - 09:45 UTC

  Google bans political advisors' microtargeting, but decision could help incumbents and punish rookies

  

  Google's tightening of its political ad policy could help reduce the spread of misinformation on election campaigns, but at a cost for lesser-known candidates. The move by Google placing restrictions on how advertisers can target specific groups of voters also adds to the pressure on Facebook to modify its hands-off policy on political ads.