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Montevideo, November 23rd 2024 - 21:32 UTC

Tag: PepsiCo

  • Tuesday, February 28th 2023 - 06:00 UTC

    PepsiCo announces energizing beverage in Uruguay

    PepsiCo purchased Rockstar's licenses for € 3.4 billion

    Uruguay became this week the second Latin American country where Rockstar has been launched since the brand purchased its licenses in March 2020. The energy drink with added caffeine and vitamins B3, B5, and B6, which also contains ginseng and guarana, is to reposition the soft-drink giant in the so-called functional beverages segment together with its local bottling partner, Fábricas Nacionales de Cerveza.