Uruguayan President Yamandú Orsi participated on Tuesday in the inauguration of a new PepsiCo beverage concentrate storage plant in the Colonia free-trade zone after an investment of over US$100 million. The facility, which has been in continuous operation since 1993, will supply 24 markets in Latin America and other regions.
Uruguay became this week the second Latin American country where Rockstar has been launched since the brand purchased its licenses in March 2020. The energy drink with added caffeine and vitamins B3, B5, and B6, which also contains ginseng and guarana, is to reposition the soft-drink giant in the so-called functional beverages segment together with its local bottling partner, Fábricas Nacionales de Cerveza.