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MercoPress, en Español

Montevideo, April 26th 2024 - 22:40 UTC

Tag: soup opera

  • Wednesday, January 16th 2019 - 09:21 UTC

    The Bolsonaro family soap-opera which defeats Brazilian traditional media

    Several times a day Bolsonaro communicates with posts on his social media channels or those of his three eldest sons, all of whom are politically active

    The Bolsonaro family is using social media to present their life as a reality soap opera. The carefully crafted, highly-watched presidential telenovela (soap-opera) is setting the narrative and circumventing traditional media. On the sixth day, the Messia[s] reclines barefoot on the sofa of the Granja do Torto presidential residence. Next to him sits the faithful family dog, Beretta. His glasses casually perched upon his nose, the master browses social media on his smartphone.