Tag: sports sponsorship

• Friday, May 3rd 2019 - 08:17 UTC

  UK business spending on sports sponsorship to reach £35bn globally in 2019

  

  Business spending on sports sponsorship is set to grow by 4% to £35bn globally in 2019, according to a new report. But rights-holders, such as leagues, teams or tournaments, are under-exploiting sponsorship deals, according to research from agency Two Circles.