Tag: Supermac

• Thursday, January 17th 2019 - 09:01 UTC

  McDonald's defeated by Irish rival over the rights to the “Big Mac” name

  

  McDonald's has been defeated in a trademark dispute over its rights to the “Big Mac” name brought by a tiny Irish rival called Supermac's. The European Union Intellectual Property Office, EUPO, ruled that McDonald's did not have the exclusive right to “Big Mac” trademark in Europe, after McDonald's tried to use it to stop the Irish chain from expanding into Europe.