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MercoPress, en Español

Montevideo, December 22nd 2024 - 23:24 UTC

Tag: TV market

  • Friday, January 25th 2019 - 09:56 UTC

    CNN Brazil will dispute a place in Latin America's largest TV market

    CNN Brazil will share the branding of the US-based network, but will in fact be a licensed separate domestic channel operated and staffed by Brazilians

    With the launch of CNN Brazil, Latin America's biggest TV market is set to be roiled by the entry of a powerful new player looking to challenge the dominance of current leader Globo News. Its arrival, announced this month, comes at a high-voltage time for Brazil as it undergoes an abrupt swerve to the right under President Jair Bolsonaro, a pro-business ultraconservative who took office at the beginning of January.