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MercoPress, en Español

Montevideo, April 26th 2024 - 10:48 UTC

Tag: US Meat Export Federation (USMEF)

  • Monday, January 7th 2013 - 13:49 UTC

    Koreans again in love with US beef following aggressive campaign from industry

    “Korean consumers have a very high standard for quality” said Jihae Yang, US Meat Export Federation (USMEF) director in South Korea

    Only four years ago 100.000 South Koreans lined the streets of Seoul to protest the return of US beef to Korea. Consumer confidence in US beef was at an all-time low to the extent that media outlets would not even accept paid ads promoting the products for fear of getting pulled into the protest backlash – instead joining the outrage by declaring US beef to be unsafe from BSE (bovine spongiform encephalopathy) or ‘mad cow’.