MercoPress. South Atlantic News Agency

“Falklands' Finest” now a mark of origin

Falkland Islands products will soon be recognisable wherever they end up in the world, thanks to a new mark of origin developed from the “Falklands Finest” logo.

The Falkland Islands mark of origin is designed to be used on as wide a range of Falklands' products and services as possible. It will bear the same tussac leaf image as the Falklands Finest logo, with the words "Falkland Islands" beneath.

Anyone who is selling goods of Falklands origin or providing services in the Islands will be eligible to use the easy-to-recognise sign on their packaging or promotional literature. They will be asked to sign up to a simple charter, informing FIDC which products it will be used on, pledging their commitment to quality and agreeing to only use the mark on goods which are substantially of Falklands origin.

The logo will be free to use, although individuals will be responsible for incorporating it into their own packaging/materials etc. It will be appropriate for local use by producers, retailers and those involved in the tourism and hospitality market, as well as by exporters of wool, meat, fish, etc.

Sue Gyford from the Falkland Islands Development Corporation (FIDC) said: "We hope the mark will enable users to capitalise on growing awareness of the Falklands around the world as a producer of quality wool, food and other goods, as well as its place as a unique tourist destination. "We want to make the most of the extensive work which went into developing the Falklands Finest brand, while making it as accessible as possible to potential users."

The artwork is being finalised and will be available to interested businesses and individuals shortly. While the Falkland Islands mark will be introduced first, FIDC says the Falklands Finest quality mark remains "on the table" for future development.(PN).-