The Range Rover Evoque has been awarded the title of Best Production Car in the 2010 Car Design News, Car Design of the Year awards. This highly regarded accolade is the first major international award for the Range Rover Evoque, which is shaping up to be one of the most exciting cars of 2011.
The Evoque beat competition from the Alfa Romeo Giulietta and the Audi A7 to take top honours by a considerable margin. Significantly, the Car Design of the Year Award represents the opinions of automotive designers, including a number of leading industry Design Directors who sit on the judging panel. The Award was presented to Gerry McGovern, Land Rover Design Director at the Car Design Night, held on the opening evening of the Geneva Motor Show.
“I am delighted to accept this prestigious award on behalf of the Land Rover Design team. This is a particularly special accolade as it is represents recognition from peers in the industry”, said McGovern.
Car Design News Editor, Eric Gallina, who presented the award said, 'The Evoque represents the best translation from concept car to production vehicle we have seen recent times. It's clear to see why it was chosen.'
Associate Editor, Joe Simpson, added, 'The Evoque translates the brand identity of Range Rover to a smaller, very relevant product, without becoming retro or derivative.'
To coincide with the Car Design of the Year Award, Land Rover has released a short film showing behind the scenes footage of the Evoque design process.
The film gives an insight into the design inspiration for the vehicle, including designers' viewpoints on how the groundbreaking Evoque will create and conquer an entirely new sector of the market.
The film is the first in a series of four, giving an insiders view of the Evoque development story from its initial design, through rigorous calibration and development processes to final engineering tests. The remaining three films will be released online over the coming months. The first film, which focuses on the design process, can be downloaded at www.media.helloevoque.com.
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Land Rover has sales units ~ 70000/year.Mar 02nd, 2011 - 08:13 pm 0
the Chinese likely could grab this company in the near future !
I've not seen indication of Tata wishing to sell the brand.Mar 04th, 2011 - 01:55 am 0
Or is this just random speculation?