Luxury car company Rolls-Royce is to enter the South American market for the first time. The company, which makes cars at Goodwood in West Sussex, hopes to open dealerships in Brazil and Chile in March.
Rolls chief executive Torsten Muller-Otvos said: I am delighted to announce our plans for entry into the South American market. Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products.
Rolls-Royce is growing very successfully in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil and Chile.”
Rolls' worldwide sales between January and September increased 41% on the same period last year. The company said there had been strong demand for both its Phantom and Ghost models.
RR is expanding its Goodwood plant, with total investment being about £10 million.