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Middle class Brazil looks itself in a soap opera and breaks audience records

Saturday, October 20th 2012 - 04:40 UTC
Full article 7 comments

A soap opera which depicts the recent upsurge of Brazil into a consumer society has trapped the country breaking audience records and even forcing President Dilma Rousseff to modify her agenda. Read full article

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  • JohnN

    Yet another Brasilian telenovela! What an industry of entertainment. Characters still seem pretty “white”, but at least have some representation of multi-racial Brasil with Silas and Zezé:
    http://tvg.globo.com/novelas/avenida-brasil/personagens/

    Oct 20th, 2012 - 01:08 pm - Link - Report abuse 0
  • diegoraynne

    hi, I am Brazilian and I will make a correction of the text:
    Brazil is the sixth world economy, not sixty.

    Oct 20th, 2012 - 01:44 pm - Link - Report abuse 0
  • Fido Dido

    JohnN, I don't see the point what you're trying to make here, because those people in this list: tvg.globo.com/novelas/avenida-brasil/personagens/ do represent the population of Brazil. By the way, where I live, the United States, is neither (and never was) an all white nation as many people like to claim.

    Oct 21st, 2012 - 12:05 am - Link - Report abuse 0
  • JohnN

    3 Fido Dido: Clarifying my point, I wonder why, of 49 characters, only 2 are non-white Brasilians (4%), when I think the actual racial composition of that country appears to include a significantly-higher proportion of non-white demographic? If Avenida Brasil is set in a Rio suburb, haven't more non-whites there been successful in transitioning from poverty to lower middle class, or not?

    Oct 21st, 2012 - 12:40 am - Link - Report abuse 0
  • DeMouraBR

    #4
    john, you are taking the whole to explain the especific. The ethnic composure of Rio is different from other cities, specially the capital. The lower classes here are not in the majority composed by black/brown people, but of poor whites, as the slums are being pacified the very poor people are moving towards the countryside , as the suburb is getting expensive. Clarifying, this is about the city itself. So, the soap-opera is accurate.

    Oct 21st, 2012 - 12:59 am - Link - Report abuse 0
  • JohnN

    5 DeMouraBR: Thanks for helping me understand better this issue.

    Oct 21st, 2012 - 03:02 am - Link - Report abuse 0
  • British_Kirchnerist

    Ah, I see, it made Dilma change her literal timing agenda - the intro makes it look like it made her change her policies!

    Oct 28th, 2012 - 12:40 am - Link - Report abuse 0

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