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Jaguar-Land Rover to build manufacturing plant in Brazil

Monday, November 25th 2013 - 07:39 UTC
Full article 19 comments

Jaguar Land Rover plans to build a 500 million dollars manufacturing plant in Brazil, the O Globo newspaper reported on Sunday. The daily wrote that the Rio de Janeiro factory will be the company's second production facility outside Britain, in addition to one China. It also has an assembly plant in India. Read full article


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    Very good news.

    The Land Rover is very popular vehicle in Brasil for a decade, at least for those that can afford one such as the 110 Defender 4WD.

    The problem up to recently has been getting one through Customs, obtaining parts, and the excess Customs taxes ( up to 250 % ). This will change all of that.

    Nov 25th, 2013 - 08:07 am - Link - Report abuse 0
  • GeoffWard2


    Playing catch-up with the other world manufacturers.

    Nov 25th, 2013 - 02:09 pm - Link - Report abuse 0
  • Usurping Pirate

    So presumably Brazilian built Range Rovers will not be taxed at 300% ?
    Assuming TMBOA is still in power , that is .

    Nov 25th, 2013 - 02:17 pm - Link - Report abuse 0
  • ChrisR

    I am really surprised at the low cost of this manufacturing plant, either automated machinery (robots) are cheap in Brazil (doubt it) or the line is going to be people only.

    I purchased a professional Stihl hand blower last month and it cost me U$D 600. I have always had Stihl equipment and have NEVER had a single problem with any of it, though the prices in the UK are about half the cost in Uruguay.

    This machine was made in Brazil and when it started it seemed underpowered but I put it down to the fact it has 2 piston rings and needed to be run in (broke in for my American friends). I ran it for 20 minutes, stopped and emptied it of fuel and put it away. Two weeks ago I fuelled it with fresh fuel and attempted to start it, no joy. New spark plug – no change so I sent it back for repair.

    New magneto and transistorised controller fitted and away we go.

    I have just ordered a Stihl hedge cutter (U$D 400 this time) and am keeping my fingers crossed.

    Nov 25th, 2013 - 02:42 pm - Link - Report abuse 0
  • DanyBerger

    Well another sample of the low confidence in UK economy.
    TATA the owner of the two brands opens factories everywhere but not in UK.

    Sad, really sad...

    Nov 25th, 2013 - 04:52 pm - Link - Report abuse 0
  • GeoffWard2

    I think there may be a teeny bit of LR and Jag production in the UK, Dany.

    Castle Bromwich Assembly, Castle Vale, UK:
    Jaguar XF, Jaguar XJ, Jaguar XK, Jaguar F-Type

    Halewood Body & Assembly, Halewood, UK:
    Land Rover Freelander, Range Rover Evoque

    Solihull plant, Solihull, UK:
    Range Rover, Range Rover Sport, Land Rover Discovery, Land Rover Defender

    Future Facilities
    Wolverhampton Engine Plant, Wolverhampton, UK (Production Starts 2015)
    National Automotive Innovation Campus, Warwick, UK

    Nov 25th, 2013 - 05:52 pm - Link - Report abuse 0
  • Leiard

    Steady now Geoff - don't confuse our Argentine financial wizard Dany with facts and reality.

    Nov 25th, 2013 - 06:10 pm - Link - Report abuse 0
  • Conor J

    Glad to see the UK car industry really getting back on its feet again, especially with all the increases in exports after so many years of contraction.

    Nov 25th, 2013 - 07:04 pm - Link - Report abuse 0
  • ChrisR

    @ 6 GeoffWard2

    And we have TATA to thank for that, and the clean out of the dead-headed management.

    It takes an Indian to make high end cars in the UK. We should all be ashamed at our “industrialists” and thankful in the extreme to Mr. Ratan Tata, until 2012 the CEO of the TATA Group.

    Nov 25th, 2013 - 07:59 pm - Link - Report abuse 0
  • Faz

    Just back from Delhi. TATA is stamped on everything there. British design style and marketing, top German management and oodles of cash investment mark out Jaguar Land Rover. Apparently its the jewel in Tatas crown at the moment, making more money than anything else because of its unique Britishness.
    What do the Rgs excell in? Corned beef and the Tango! No wonder Dany is so piqued... 20 pesos per $ next year for sure.

    Nov 25th, 2013 - 10:33 pm - Link - Report abuse 0
  • Orbit

    @9 Agreed, question of getting the right person for the job.

    Am looking forward to Kicillofs Marxist utopia, wherein the right person for the job will be “The State”. Always.

    Nov 25th, 2013 - 10:56 pm - Link - Report abuse 0
  • Conor J

    TATA is a tribute to proper functioning business, they put Brits in charge of running their own company while they financed and marketed the products across the globe, unlike Ford who dicked around with Jag/LaRO from day one and very nearly drove the two Proud Badges into the ground.

    Nov 25th, 2013 - 11:18 pm - Link - Report abuse 0
  • Leiard

    “UK car production passes 1.5m”

    “Booming exports of luxury brands have also underpinned production, with Jaguar Land Rover, the Tata owned car-maker whose three UK plants employ 26,000 people, recently reporting sales for the first three quarters of 2013 had already outstripped 2012's annual total”

    Nov 26th, 2013 - 12:31 pm - Link - Report abuse 0
  • Usurping Pirate

    Dany Berger : “Well another sample of the low confidence in UK economy.
    TATA the owner of the two brands opens factories everywhere but not in UK”.
    So how come the UK still manages to produce 1.5M cars and TATA is opening new facilities there as well as Brasil ?
    Thanks to Cristina and the unions , they would not have dreamt of opening the plant in Argentina .
    Keep defending the modelo Dany , you are almost convincing us .

    Nov 26th, 2013 - 01:11 pm - Link - Report abuse 0
  • DanyBerger

    Jaguar-Land Rover, when was in the hands of the British ended up broken.

    Now that the Indians (TATA) took over and with German and Irish management the company turned into profit.

    Just wonder why?


    You forgot to report this part...

    “While car production continued to rise, the SMMT reported that manufacturing of commercial vehicles was down by 27% year-on-year.

    Oops! That seems not to be nice...

    @Usurping Pirate

    1.5m cars is not a spectacular production success in fact is the same proportion as the Argentina production.

    Argentina produces 1m cars UK 1.5m (if not lying as always) but UK has 60m market and Argentina 40m market. So is the same as UK has 50% more market.

    But as you see above commercial vehicles drops substantially that is a sign of decline in commerce and low confidence in this sector.

    Nov 26th, 2013 - 01:36 pm - Link - Report abuse 0
  • Leiard

    OICA figures for 2012
    Argentina - Total sales 764,495 -7.8%
    UK Total sales 1,576,945 +7.7%


    Nov 26th, 2013 - 02:05 pm - Link - Report abuse 0
  • Usurping Pirate

    Well at least one Argentine car was sold in the UK this year :

    DB “ But as you see above commercial vehicles drops substantially that is a sign of decline in commerce and low confidence in this sector ”.
    Errr no , it means the UK is shifting freight back to rail :
    You see , there is no Moyano to be afraid of in the UK .

    keep trying Danny Boy , we'll believe in the modelo one day , I'm sure .

    Nov 26th, 2013 - 05:58 pm - Link - Report abuse 0
  • DanyBerger


    Argentina car sales until September 2013 were 752.700 units with a rise in sales of 28% compare with September previous year (2012) and a total accumulated increased of 11% from January to September compared with previous year (2012).

    ACARA reports that total sales from official car dealers was 842.159 units from January to October 2013.

    And this is domestic sales.

    So total car sales in Argentina is over 1m cars and have grown in % more than that fantastic news about car sale in UK.

    But now lets compare your figures of 1.5m car sold in UK with the production of another county in Europe to be fair...

    Germany car production 5,649,269 units. Oops!!!!!!!! Que Pacho?

    Can you see how bad you are now that you have fallen to the level of Argentina economy counting 1 or 2 cars more?

    @Usurping Pirate

    Ha ha ha ha go with this BS to CaMoron. Sure you believe the “Modelo” of the Idiots.

    Nov 27th, 2013 - 04:55 am - Link - Report abuse 0
  • Leiard

    My comment @16 should have read manufacturing not sales.
    OICA figures for 2012:-
    Argentina - Total manufactured 764,495 -7.8%
    UK Total manufactured 1,576,945 +7.7%

    ”So far this year (September), 1.79 million new cars have been sold in Britain, compared with 2.22 million in Germany. The latter was 6 percent fewer than at the same point last year.”

    Germany has had a larger car manufacturing and export base for many years - they build many good quality cars.

    Nov 27th, 2013 - 01:43 pm - Link - Report abuse 0

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