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A preview of Argentina's presidential campaign: “Macri, you son of a b...”

Monday, April 1st 2019 - 09:58 UTC
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In effect in one of the videos, under the heading “Who the f... cares” there is a clear contrast between background criticisms of the current inflation rate In effect in one of the videos, under the heading “Who the f... cares” there is a clear contrast between background criticisms of the current inflation rate

Contrasting and controversial political ads for the Argentine presidential election next October have emerged allegedly launched by Mauricio Macri's advisory team, and they have caused quite a surprise when not a stir. The idea is to promote public works and investments undertaken by the Macri administration despite the virulent criticism of current policies.

In effect in one of the videos, under the heading “Who the f... cares” there is a clear contrast between background criticisms of the current inflation rate (42% annualized in February) and the price of the dollar (which lost half its value last year) in Argentina, and live testimonies of grateful people who have benefitted with a new home or from the extension of the running water and sewage systems.

However a second 15 seconds is even more aggressive and contrasting: with the background of a crowd in choir, such as in football stadiums, singing the worst and coarsest insults against Macri and his mother, the video shows a flash of heavy equipment building roads, bridges, housing and workers hastily involved in their tasks.

The crowd is heard roaring “Macri, you son of a b....”, and in effect the video ends with that phrase on the black screen in question marks.

However the Casa Rosada, Government House, has yet to admit it has officially launched the spots in the social networks, most probably as test balloons to get a reaction feeling from public opinion. Nevertheless some lawmakers from the ruling party already have them in their twitter accounts.

But they also admit that official campaign spots have yet to be defined, It is believed some advisors of Macri want to send a positive message but at the same time in clear confrontation with the opposition Peronist groupings critics: anyhow it is “a strategy which still does not have a 100% consensus”.

Categories: Politics, Argentina.

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  • Enrique Massot

    Marketing, lies and false promises did work during the 2015 Macri's first presidential election campaign.

    Now, Macri will need a magician to design a campaign that manages to deflect attention from a dying economy to less controversial topics.

    Macri will not be able this time to pretend ability to tame inflation (it has been festering several digits over that of CFK) achieve poverty zero (poverty has increased under his watch) and, most of all, will not be able to claim fight corruption, as an investigation into an extortion case has ballooned and threatens to reach the highest levels of the Macri administration.

    Of course, Clarin and La Nacion are keeping pretty discreet about the affair and MP hasn't had time to publish anything about it.

    Freedom of information, they call it.

    Apr 03rd, 2019 - 03:03 am 0
  • imoyaro

    Don't worry Kamerad/Komrade, (AKA “Short Eyes”,) nobody cares about the K crap sourced agitprop you post. Hopefully the country will bottom out just in time for La Asesina. Next comes Argenzuela. Unable to attack, let alone threaten, or attack Paraguay, Uruguay, or Chile. Of course you won't be there, since if you did return, you'd be fingerprinted, something that would truly be entertaining if it resulted in your arrest. :)

    Apr 04th, 2019 - 09:04 am 0
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