Budget carrier Norwegian Air plans to start flights between London and Rio de Janeiro in March to break what it said was a monopoly enjoyed by British Airways between the two cities.
This Wednesday, the first ever budget flight from London to South America departs from Gatwick airport. Fares on the 14-hour Norwegian Air Shuttle flight to Buenos Aires start from £259 one-way. The seats are tightly packed and food and luggage cost extra, but the no-frills model of flying, so well established on short-haul routes, is becoming increasingly common on intercontinental flights.