The maker of Budweiser, Stella Artois and Corona beers experienced a sharp surge in sales in Brazil during the World Cup with the month-long contest leading to consumption of an extra 140 million liters or 2 million barrels.
The Brazilian government will raise taxes on beers, sodas and other beverages in a move that will raise an extra 1.5 billion Reais (674 million dollars) in revenue to help meet the fiscal savings goal. Earlier this month, the government had already announced a tax hike on beer to bolster fiscal accounts that have been hit hard over the last three years by rising subsidies, higher spending and an economic slowdown.