Exports of Brazil's traditional alcoholic beverage cachaça have bounced back following a drop due to the COVID-19 pandemic restrictions, it was reported. A rum made of sugar cane juice and one of the key ingredients of caipirinha, cachaça is currently sold to 72 countries.
Brazil’s ‘cachaca’ the world's fourth most-produced distilled spirit, but little known abroad, except as an ingredient in popular cocktails like caipirinhas is about to change when the US recognizes the sugar cane liquor as a distinctive Brazilian product.
British drinks group Diageo is buying a maker of Brazil's most popular spirit, cachaça for about 470 million dollars, boosting its expansion in fast-growing emerging markets while it fights for a bigger prize in tequila.
US and Brazil plan to boost trade and cooperation in their respective national drinks, cachaça (distilled sugar cane liquor used to make caipirihna cocktails, and Tennessee whisky. The letter of intent was signed Monday by US Trade Representative Ron Kirk and Brazil’s Trade Minister Fernando Pimentel.