Diageo (DGE.L) is paying up to US$ 610 million for Aviation American Gin, co-owned by Hollywood actor Ryan Reynolds, and a clutch of other spirits brands, adding to a gin portfolio which already includes Tanqueray and Gordon’s.
Proposals to open a “world-class” whisky tourist destination in one of Edinburgh's most prominent empty buildings is set to go ahead. Drinks giant Diageo's plans for the former House of Fraser building at the west end of Princes Street are expected to be passed next week. They have been recommended for approval by council planning officers.
Plans have been unveiled for the second International Scotch Day – a worldwide celebration of all things Scotch whisky – on Thursday, 8 February this year. As part of the festivities, world-leading Scotch whisky producer Diageo will open up its Archive at Menstrie, near Alloa – a liquid library of more than 5,000 bottles and claimed as the biggest of its kind in the world.