FIFA has admitted the corruption scandal is putting off new World Cup sponsors and plans to hold a summit with existing backers in August. Secretary-general Jerome Valcke said: The current situation doesn't help to finalize any new agreements.
The International Trade Unions Congress, ITUC is calling on national football associations to push for genuine reform of FIFA through the establishment of an independent commission, and not merely accept that FIFA can suddenly reform itself under a leadership which has failed to end corruption after years of multi-million dollar scandals
Key sponsors of FIFA have expressed serious concern after the US accused senior officials of football's governing body of racketeering, fraud and money laundering. Coca-Cola said the World Cup had been tarnished by lengthy controversy.