The results of the latest market study commissioned by the Marine Stewardship Council (MSC) reveal an interest among consumers in seafood traceability. Surveys conducted among more than 16,000 seafood consumers globally indicate that over 55% do not trust the labeling of the seafood they consume. In Spain, this value is even higher: 61% of Spanish seafood consumers doubt whether the products they consume are what their packaging reads.
The Obama administration announced on Tuesday an initiative to track every fish sold in the United States, a move designed to crack down on illegal, unreported and unregulated fishing, mislabeling of seafood and related problems.
The Marine Conservation Society (MCS) has accused UK supermarkets of failing to label seafood in a way that makes it easy for consumers to select sustainable sourced fish. The allegation came as the MCS published the Good Fish guide, which is being hailed as the most comprehensive sustainable seafood advice released to date.