Tag: marketing budgets

• Monday, November 5th 2018 - 08:40 UTC

  Brazilian media fearful of Bolsonaro's threats to cut public sector marketing budgets

  

  For Brazil's right-wing President-elect Jair Bolsonaro, attacking critical press outlets almost daily on social media is not enough. Once in office, he vows to hit their bottom line. With half a billion dollars in public-sector marketing budgets coming under his discretion, the former Army captain is threatening to slash ad buys with adversarial media groups, striking at the financial foundations of Brazil's free press.