Proposals to open a “world-class” whisky tourist destination in one of Edinburgh's most prominent empty buildings is set to go ahead. Drinks giant Diageo's plans for the former House of Fraser building at the west end of Princes Street are expected to be passed next week. They have been recommended for approval by council planning officers.
Plans have been unveiled for the second International Scotch Day – a worldwide celebration of all things Scotch whisky – on Thursday, 8 February this year. As part of the festivities, world-leading Scotch whisky producer Diageo will open up its Archive at Menstrie, near Alloa – a liquid library of more than 5,000 bottles and claimed as the biggest of its kind in the world.
A new scheme has been launched to protect the Scotch whisky industry from fake or sub-standard products. The Spirit Drinks Verification Scheme has been set up by the UK government to help consumers identify genuine UK-made products.
Emerging markets helped boost Scotch whisky exports by 22% in the first half of this year, according to new figures. The Scotch Whisky Association (SWA) said global shipments between January and June reached £1.8bn, up from £1.47bn achieved during the same period in 2010.