The new campaign by Chile’s National Tourism Service (Sernatur) aims to make tourism the third largest sector of the country’s gross domestic product (GDP) by 2020. The campaign will be launched on Jan. 1, 2012.
The Chilean government is involved in an aggressive campaign to bolster tourism in the Magallanes region and absorb the impact of the recent protests in the extreme south of the country that paralyzed all activities in the area for several days.