On September 10th MercoPress reproduced a piece from Meat Trade News Daily (UK farmers claim Uruguay’s ‘Hereford’ meat labelling is ‘misleading’) in which the UK National Farmers Union, NFU called on Asda supermarkets to change its labelling policy after it emerged that its meat marked ‘Hereford Prime Beef Sirloin Steak’ is sourced 6,800 miles away in Uruguay.