MercoPress. South Atlantic News Agency

Argentina/Chile agree to jointly promote receptive tourism in far distant markets

Chilean Deputy Secretary for Tourism Jacqueline Plass

Argentina and Chile have reached an understanding to join efforts in promoting receptive tourism in far distant overseas markets. The document was signed last week by Chile’s Deputy Secretary for Tourism Jacqueline Plass and the Argentine Tourism minister Enrique Meyer at the Argentina embassy in Santiago de Chile.

Under the terms of the agreement the main targets are the promotion of both countries in far distant markets; continue working sustainedly in the framework of the bi-national integration committees; technical support and improving the functioning of services for tourists along the two countries border crossings.

The accord should enable greater support and information to promote Chile and Argentina as tourist destinations in distant countries such as Australia, South Africa, China, Singapore, Israel, Japan, Turkey and the Middle East.

“The standard for long distance tourists is to travel to Latin America, and not specifically to Chile. In reality 48% of them first visit Argentina, so that is why it’s so important to undertake joint promotion actions and cooperation with Argentina”, said Ms Jacqueline Plass.

The accord also contemplates joint participation in tourism fairs and travel markets; familiarization trips for the press and events for the general public.

“With this kind of understandings we want to take advantage of the tourism sector potential in Chile and on the other hand reach long distance markets which with out these working instruments would become so much more difficult and expensive to achieve”, concluded the Chilean official.