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Ahead of major international events, Brazil Tourism Board names new president

Wednesday, July 20th 2011 - 11:22 UTC
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Rio do Janeiro is preparing for the 2014 World Cup and 2016 Olympics Rio do Janeiro is preparing for the 2014 World Cup and 2016 Olympics

The Brazil Tourism Board (Embratur) named Flavio Dino, a former federal congressman, as its new president, succeeding Mário Moysés.

Named to the new post at a June 29 ceremony, Dino will seek to continue the expansion of the country’s tourism offerings, said Pedro Novais, Brazil’s Minister of Tourism.

“Dino is here to enhance and carry on Embratur’s work to promote tourism,” Novais said. “Brazil has become a tourism leader in South America. This shows that our work is on the right path,” said Dino.

Embartur’s initiatives are highlighted by the Aquarela Plan, an international tourist marketing strategy that outlines goals and objectives for the next decade, with a focus on five key segments -- sun and beach, eco-tourism, culture, sports and business/events.

The plan also calls for a “closer evaluation of Brazil’s status and perception” following the country’s hosting of the 2014 World Cup and 2016 Olympic Games, and stipulates goals for inbound foreign visitors and international revenue through 2020.

“We have already obtained good results, but for Brazil to reach an even higher level of awareness, we need to channel more and more resources toward international promotion, tourism infrastructure and investment,” said Moysés.

Brazil is the main destination of foreign tourists in South America and second to Mexico in Latin America. An estimated 5 million tourists visit Brazil every year and revenues are estimated in over 6 billion US dollars.

Flavio Dino is a lawyer and university professor who during twelve years was Federal Judge and president of Brazil’s Federal Judges Association. He has also acted as a consultant for the Supreme Federal Tribunal (Supreme Court). He graduated from the University of Maranhao in the northeast of Brazil and has a Masters in Public Law from the Pernambuco federal university.


Categories: Tourism, Brazil.

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  • GeoffWard2

    Let's hope our Dino gets some tourism worth promoting.

    Salvador (the old Capital of Brasil) & it's State (Bahia) are notably deficient in first-world tourist facilities and centres - eg decaying Colonial Pelourino and the coastal/beach facilities.
    Poor tourist port facilities, poor airport facilities, poor and few hotels, poor roads, and poor sports facilities for the world cup and olympics.
    All the beach bars have been bulldozed down and nothing has replaced them;
    the Portuguese colonial pavements have been patched/stripped out and largely replaced with concrete.
    The beach, bay and estuaries carry faecal bacterial loads that would close first-world beaches.
    Millions (billions?) of $reais of funds for a state capital Metro have gone missing and the Metro is a weeded-over, unuseable and unused white elephant.

    If other parts of Brasil are faring as badly as Bahia (and they are), our Dino will be promoting the aspiration rather than the substance.
    The world will visit Brasil, but only once.

    Jul 21st, 2011 - 03:28 pm 0
  • lsolde

    Have you been to Angola, Geoff?

    Jul 22nd, 2011 - 09:22 am 0
  • Fido Dido

    If other parts of Brasil are faring as badly as Bahia (and they are)

    Geoff, there you go again, without visiting other states in Brazil, you again picture the whole nation as if it's like there where you are. You just continue to show how illinformed you are and prove my point over and over what kind ignorant blowhard you are about topics you have no clue about. Travel to other states inside the country, what you HAVEN'T done at all. First visit than you bitch about your superiority (what is zero)

    Secondly, I've been to Salvador, it has many things to improve but you give the impression as if it's a hell hole there what is completely incorrect. You have some serious issues there with your wife and perhaps just hate it that you live there.

    Jul 23rd, 2011 - 05:03 am 0
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