The number of Americans booking flights to Brazil has jumped 39% since the government of President Jair Bolsonaro waived a visa requirement for U.S. citizens in June, according to its official tourism agency, which is devising plans to draw more.
The Brazilian Tourism Board (Embratur) launched this week “The King of Rolê”, their newest international promotional campaign. The competition will encourage international visitors to compete to win a trip of a lifetime to Brazil, for 30 days, all expenses covered. “Rolê” is a Brazilian expression that loosely translates to “going for a fun walk.” Going for a “rolê” means to hang out, to make new friends and to enjoy life.
Brazilian tourism officials say that the country has stepped up efforts to lure more foreign tourists as Brazil gears up to host 2014 World Cup. Tourist board Embratur said September had seen a major publicity push worldwide, including promotions at the just-ended Japan Association of Travel Agents (JATA) showcase in Tokyo, as well as across North America and Russia.
The recent Confederations Cup football tournament helped boost international tourist income to Brazil to record levels in the first half of the year, according to the latest stats from the Brazilian Tourist Board, Embratur.
The Brazil Tourism Board (Embratur) named Flavio Dino, a former federal congressman, as its new president, succeeding Mário Moysés.