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Ford invests 446m dollars in Brazil to build a new global model

Thursday, December 8th 2011 - 06:28 UTC
Full article 3 comments
Marcos de Oliveira, president of Ford Brazil and South America made the announcement Marcos de Oliveira, president of Ford Brazil and South America made the announcement

Ford Motor Company announced that it will invest 800 million Reais (446 million dollars) to build a new global model in its Sao Bernardo do Campo plant, the heart of Brazil’s auto industry.

Marcos de Oliveira, president of Ford Brazil and South America, didn’t give any further details about the new model, saying only that the investment will be for the “production of a new global vehicle.”

Located near the city of Sao Paolo, the Sao Bernardo do Campo plant currently produces the Ka, Courier and F-250 models and has an annual production capacity of 160.000 cars and light commercial vehicles and 40.000 heavy-duty trucks.

According to reports from Brazil, the new global vehicle may prove to be the Ka successor and will be inspired by the Ford Start Concept, which debuted at the 2010 Beijing auto show. The new global vehicle is expected to launch somewhere between the end of 2013 and the beginning of 2014.

The new Ka should use the new 1.0-liter three-cylinder EcoBoost gasoline engine, also to be built at the Brazilian plant. The car is part of the company’s “One Ford” strategy, which aims at a global line-up of Ford vehicles. So far, the new Fiesta, Focus and Escape are the first models launched under this strategy.

Categories: Investments, Brazil.

Top Comments

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  • Jefferson Michaelis

    446m dollars in Brazil to build a new global model.... I'm wondering how many new jobs, or opportunities for small businesses will be created there.....

    Dec 08th, 2011 - 02:06 pm 0
  • GeoffWard2

    I've a feeling that $446million from Fords will go a lot further for Brasil than the $400million credit from the US to Argentina.

    Big business feeds medium business which feeds little business,

    and new models need a new parts industry. Will this be in Brasil, Argentina, or in some other part of the world?
    If the Argentina's parts industry drifts rapidly to Brasil this will up prices but provide the stability of supply that Ford - and the other car assemblers - need and demand.
    This could be very bad news for Argentina.

    But oh, why no great strategic plan to produce *Brasilian* cars for the burgeoning South American market?

    Dec 08th, 2011 - 10:51 pm 0
  • O gara

    Geoffrey you arent really up to speed with events old boy.The US didnt give Argentina a 400 from being bad news for Argentina where Ford has made big investments over the past two years it shows us again that South America is growing as a industrial force.Tell us exactly what you mean about the 400 million going further

    Dec 11th, 2011 - 06:53 pm 0
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